turning utility into discovery by designing an explorer‑first home for inspiration, where +28% interactions drove +21€ AOV.

turning utility into discovery by designing an explorer‑first home for inspiration, where +28% interactions drove +21€ AOV.

'25

'25

find the easter eggs!

find the easter eggs!

project

users that open the app land on the search tab, a functional entry point that prioritizes utility over inspiration. while this works well for users who know exactly what they’re looking for (hunters), it overlooks a key opportunity to create a more emotionally engaging and inspiring experience for the 'explorers'. we produce a lot of high quality content: new releases, collection drops, and inspiration, but we lacked a dedicated space to showcase it. this project aimed to change all this.

impact

credits

ankush s. nayane h. & amazing dev team